BBC Deliver More Details For Project Canvas

December 23, 2010 by In The News  
Filed under Internet Marketing Orlando

The BBC Trust have released the latest report on the new Live Internet TV cooperation that is project Canvas.
The green light led by the BBC and partnering with BT and ITV is an ambitious project aimed at defining a new criterion for the deliverance of streaming capability to broadband fitted set-top boxes.
During the first phase of its world consultation the Trust received feedback from 60 industry stakeholders and plant life “far-flung pledge for the delivery of Internet TV to viewers”, with most of its stakeholders acknowledging that the “BBC could potentially help both coordinate and speed up this process”.
Sky TV, not being very euphoric about the project had tabled concerns back in May about how harsh and impartial the Trust was being in regards to its assessment of the project.
It also said that plans to create a Canvas electronic programme guide and user port have recommended that it would be a completely new platform rather than just a service wraparound for Internet TV services.

Canvas partners BT, ITV and the BBC also challenged Sky’s concerns by commenting that the “enormous consumer benefits” of internet powered TV should “not be restricted to paying customers”.

Despite this, the Trust called for additional information from the BBC Executive about the proposal, including clarification on how the corporation would work with other industry bodies in the development of Canvas.
 

 BBC regent Diane Coyle said that this process was to give the Trust the “flexibleness to deal a concluding conclusion, whilst maintaining a rigorous assessment of the proposals”.
 

 It also pledged to retain an “openness and consistency” in the launching of an overall user interface for Canvas devices, which would be in line with plans to guarantee that the service supports a “wide range of monetisation options, including targeted advertising, micropayments and subscription”.
 

 It is also working with industry bodies such as the Open IPTV Forum and European Broadcasting get together to “bring a globally scalable specification to market in the UK in 2010″.
 

Coyle commented:- “We are pleased that the BBC Executive has responded positively to our request for more information. We are now giving stakeholdersthe chance to let us have their comments so that we can give them careful consideration.
“Over the coming months we will continue to troth with stakeholders to help us make a fully informed judgement.”

So in a nutshell, project Canvas is slow taking form and Sky are scared about losing dominance in the pay tv market and hence trying to block its progress. Add into the mix that Hulu are looking to launch in the UK around September and we have a heady internet TV cocktail ready to blow.Deliver

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