Doctors Should Spend More Time Online

January 2, 2011 by admin  
Filed under Medical

A recent survey has reported that many patients  turn to the Internet after being diagnosed by a doctor or physician to learn more information.  In 2009, a Harris Interactive survey reported that seventy-eight percent of U.S. adults went online and used Internet Search for health information.

Today patients want to learn more and they turn to the Internet and use search engines like Google, Yahoo and Bing to locate health related news and information.

About 50% of the survey respondents reported they used a major Internet search engine to find and read more information about a specific medical condition.  The survey reported another 20%  linked to health or medical related content to read more information, and others used Internet search engines to refine information and continue reading  about treatments and prescription drugs.  Only 35% of the survey respondents trusted their doctor totally without consulting the Internet or turning to an online source for additional information.


Medical professionals and physicians should  aware of this hunger for medical and health related information and invest in content that provides patient information.  Most doctors and medical professionals don’t provide patient information or health related educational information on their web sites.  Many choose to link to third-party websites or provide no information.  This is like letting your patients walk out the door and venture into unknown medical blogs and web sites that do not provide the educational resources you would like to provide your patients.

Doctors chould build up trusted web content on their own web sites.  Make your site the ”authority site’ that others will want to link to for information.  Many doctors should view this as patient education and marketing. It is your practice and online reputation.

 More than 4 out of 10 Internet web users reported in a recent survey that pharmaceutical advertising made them more aware of medical treatments and options and educated them about medical and health related symptoms and conditions.  Seventeen (17%) reported the Internet information helped them speak more knowledgeably with their medical doctor or physician.

The survey went on to report that twenty-eight Internet users were interested in learning more about specific medical conditions and the effects from various medications.

At Bright Internet Marketing we are experienced building medical websites for doctors, hospitals and healthcare  professional’s market information online. We are a specialized Internet marketing agency that can deliver the best online Internet Search Engine placements. At Bright Internet Marketing – this is what we do.  We specialize in delivering top Internet search engine listings on major search engines like Google, Yahoo, and Bing and across our content distribution network of 2,500 plus sites. We provide complete marketing services using Internet search engine that can identify and target new patients. Our research and content management optimization systems allow us to effectively market information about your practice or business effectively online.

To learn more about getting your information on the front page of Internet search engines, call us at 877-233-9052 to discuss a Bright Internet Marketing plan.

Originally posted 2009-09-10 15:30:29. Republished by Blog Post Promoter

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