Effective Tips For Even Better Email Subject Lines

September 20, 2010 by In The News  
Filed under Internet Marketing Orlando

You have every good reason to have an interest in succesful email marketing because there’s lots to be made in it, and you can further your chances of success by reading this article. Continue with this article and learn how you can make your email marketing more powerful and converting.

Your subject lines should be looked at the same way you look at article headlines: where you need to grab the reader’s attention no matter what else you do. Your subject line is not just another line in which you can write whatever you want, especially if your goal is e-mail marketing. Your subject line needs to state an important benefit so that your reader understands what kind of message he will be reading. Every one of the e-mails you send out should use your unique selling point or outline a major benefit for your reader. Getting people to read the e-mails you send out to your subscribers is hard enough–it is impossible if you don’t have a legitimate reason for them to do so.

Every single person on your list would want to know what’s in it for them. This is the exactly why many email marketers fail in the first place. They try to make the subject line mysterious and show as if something is hidden, when it has to be the other way round. There will be some times when you’ll have to write your subject line so that it catches a person’s interest but your USP should always be clearly explained. Your subject line is what will decide whether or not the recipient is interested enough to open the mail so make sure you spend some time on it.

Not all of your emails will be promotional, we hope, but when you do send a promo be sure to make good use of urgency. It’s human nature to never lose out on something they want, so that’s why it tends to work well. But you do need to make it real – do not tell people it will expire when it really will not. So for instance, if your aim is to sell a software product, you can create urgency by telling your subscribers that the product is limited and they need to hurry up. Take a good look at the kinds of emails you receive, how many times do you see the same things being said over and over. There are numerous methods and techniques for employing urgency, never use any one of them too many times. So go ahead, experiment with this simple tactic and see how the response grows overtime.

After you have decided on a subject line, then maybe give it a little time to sink in and go back and see how it feels. Switch over to you being one of your email list readers, if you can , and ask yourself how it feels and makes you think. Do you feel absolutely compelled to open it? If you’re not going to feel pulled towards the email after reading it, chances are your subscribers won’t either. Test, test, test; do a mailing to your list, but not your entire list and see what the metrics tell you. Testing and tracking is a bit of an artform, but it is invaluable for optimizing any marketing message. Just keep doing this and you can develop a sort of instinct for knowing what has a high likelihood of working. All in all, email marketing is all about getting a high response rate from all your emails. Achieving that is based entirely on your ability to learn how to write killer subject lines. There’s much more to this than we covered here, today, so don’t stop learning.

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