Internet Marketing Myths – What You Need to Know

December 16, 2010 by In The News  
Filed under Internet Marketing Orlando

If there’s one thing that you should keep in mind when starting off with Internet marketing, then it has to be about knowing how to separate the facts from fiction. If you take to heart all the wrong ideas that you hear, it won’t be easy for you to prosper in internet marketing. In this article, we will discuss 3 typical internet marketing misconceptions and you can see what is really happening.

The first misconception when it comes to selling products online is that there is no huge investment required. If that was actually true, you wouldn’t see all these new people trying to get into the business. There are so many ways to market products online that there are many cheap and even free techniques available. Then there’s the fact that you won’t be paying for advertising like you would with pay-per-click, so you shouldn’t have to invest very much capital. You could always just turn to article marketing which will get more people to know about what you’re doing. Or you could create videos which is a form of marketing that’s getting very popular, mostly because of all the traffic videos attract. Of course search engine traffic is also great and that’s one thing you can count on when you have nothing else to turn to. While search engine traffic may not cost you a dime, it’s extremely precise and related. Once you begin with your initial internet marketing business, you will see that you don’t need any money to start. Then you can take your profits and invest them into more advertising once you get established a little bit.

The second piece of misinformation is taking all that time required to register with the hundreds of secondary search engines on the net. There are all kinds of search engines on the web, and they come in all kinds of sizes. For years, Google has dominated search traffic, and it still is the majority ruler in terms of percentages of search engine traffic. So just consider if from an ROI point of view; your financial returns will not always (usually always) merit spending a lot of time with them. Even if you do manage to get registered with them and rank, there may not be significant traffic volume in these search engines when the majority of the people depend on Google, Bing, and Yahoo!. View these lesser engines as an investment decision, and then decide if it’s worth your time. As far as sheer volumes of traffic is concerned, we feel the top three can take care of that very well.

Last, it is a urban legend that you can toss SEO out the window once you are finally ranked highly by the search engines. The truth of the matter is that you will always have to use SEO in order to keep ahead of the competition and continue to rank high. So if you really want to reap the benefits of search engine traffic, then you’ll have to do the maintenance work. This doesn’t take a lot of effort once you achieve the ranking.

All you need to do is keep adding relevant content to your site that’s fresh and build targeted backlinks. A good way to monitor your search engine rankings is to use automated software that keeps a track of it. If you do not want to spend money on one, you can monitor it manually.

In conclusion, if you want to be prosperous in internet marketing, look for the truth and stop believing all of the lies.

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