~Is Product Placement Taking The Place Of TV Commercials?

October 9, 2010 by In The News  
Filed under Internet Marketing Orlando

In all probability not, a minimum of not in the close to future, but it’s starting to get numerous attention from the companies which have the sources to spend money on it. With TiVo offering shoppers the power to eradicate commercials, advertisers have needed to resort to extra artistic methods to succeed in their target market. Staples took benefit of this with the desk apprentice, Residence Depot has carried out it on TLC’s Trading Spaces, and the Audi A8 achieved a tremendous stage of exposure within the Transporter 2 film trailer.

So just how new is this idea of product placement? It isn’t new in any respect really. It’s commonly known in the trade that the product launch of Hershy’s Reeses Items was bounce began by way of product placement in E.T.

the Extra-Terrestrial, but it goes again even farther than that — Mobil oil used it in a 1949 film featuring Harpo Marx referred to as Love Happy.

Product placement is effectively outdoors of the budget of most businesses however for those who think creatively, yow will discover ways to make use of small scale product placement in your favor. A sports drink manufacturer might present free products to an up and coming athlete, a furniture company could lend their furniture for the set of an unbiased film, or a clothes company could provide their outfits for a music video. What can your corporation do?

So simply how new is this concept of product placement? It’s not new in any respect really. It’s generally known within the trade that the product launch of Hershy’s Reeses Pieces was bounce started by means of product placement in E.T. the Extra-Terrestrial, nevertheless it goes again even farther than that — Mobil oil used it in a 1949 film that includes Harpo Marx referred to as Love Happy.

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